Ge Long Hui·2025-08-25 04:04Core Viewpoint - The company achieved steady performance in a challenging operating environment, with a focus on improving operational efficiency and anticipating sales growth acceleration in the medium term [1][3]. Financial Performance - In the first half of 2025, the company's revenue reached 14.82 billion yuan, a year-on-year increase of 3.3%, while net profit attributable to shareholders was 1.74 billion yuan, a decline of 11.0% [1]. - Gross margin slightly decreased by 0.4 percentage points to 50.0%, primarily due to channel structure adjustments and increased discounts [1]. - Operating profit margin decreased by 0.2 percentage points to 16.5%, and net profit margin fell by 1.9 percentage points to 11.7%, mainly impacted by a significant increase in income tax rate and impairment losses [1]. Sales and Product Performance - The running and cross-training categories led growth, with running shoes achieving a total sales volume of over 14 million pairs, and major products surpassing 5.26 million pairs in sales [2]. - Revenue growth rates for different categories were as follows: shoes +4.9%, apparel -3.4%, and accessories +23.7% [2]. - The company maintained a healthy inventory level, with inventory turnover days decreasing by 1 day to 61 days year-on-year [2]. Future Outlook - The management indicated that the revenue growth guidance for 2025 remains unchanged, with a focus on steady operations and pragmatic development to build momentum for long-term growth [2]. - The company expects to face short-term marketing expense pressures but anticipates that future investments will gradually convert into sales drivers [3]. - Profit forecasts for 2025-2027 are projected at 2.51 billion yuan, 2.83 billion yuan, and 3.04 billion yuan, reflecting year-on-year changes of -16.6%, +12.5%, and +7.7% respectively [3].