LAO BAI GAN JIU(SH:600559) Zheng Quan Shi Bao Wang·2025-08-25 05:17Core Insights - The strategic cooperation between Hebei Hengshui Laobaigan Liquor (Group) Co., Ltd. and Xinyulou Department Store Group Co., Ltd. aims to enhance brand synergy and market expansion [1][3] - The launch of the "Hengshui Laobaigan·Classic Inheritance" product represents a significant collaboration, combining traditional craftsmanship with modern retail standards [1] Company Overview - Xinyulou Department Store Group, founded in 1984, has grown to operate 43 stores with a total building area of 1.2 million square meters and approximately 40,000 employees across Hebei, Shandong, and Tianjin [1] - The group is projected to achieve sales revenue exceeding 23.9 billion yuan and tax contributions over 1.1 billion yuan in 2024 [1] Product Development - The new product, "Hengshui Laobaigan·Classic Inheritance," is the first white liquor product backed by Xinyulou's selection standards, aiming to set a benchmark for high-quality liquor with a focus on taste and comfort [1] Strategic Collaboration - The partnership emphasizes deep strategic cooperation through "quality linkage," focusing on cultural co-construction, market expansion, brand collaboration, and cross-industry resource integration [3] - This collaboration aims to promote the cultural brand of Hebei and establish a new model of strategic synergy that reflects regional characteristics and contemporary spirit [3]