Core Insights - The integration of content and local life services has led to a growing demand for digital solutions among businesses, with payment institution Yikaka becoming a key driver for merchant growth [1][2] - Yikaka's international strategy focuses on expanding its payment services overseas, enhancing its digital merchant solutions, and creating a service ecosystem for merchants [1][8] Group 1: Payment Solutions and Merchant Experience - Yikaka's YeahPay supports nearly 20 payment methods, addressing the needs of mainland Chinese customers in Hong Kong [2][3] - The collaboration with Yikaka has improved cash register efficiency by approximately 40%, and the time for headquarters reconciliation has been reduced from three days to the same day [5][6] - Yikaka integrates SaaS systems with payment terminals to ensure transaction data accuracy and improve operational efficiency for merchants [3][4] Group 2: Marketing and Customer Engagement - Yikaka is leveraging platforms like Xiaohongshu and Dazhongdianping to attract mainland tourists, with a significant increase in the proportion of mainland visitors to 30% at certain locations [6][7] - The company employs a strategy of inviting both large and small influencers for marketing, optimizing traffic conversion through data analysis [7][8] - Yikaka's local life open platform has become an official service provider for Xiaohongshu, focusing on various core scenarios to assist merchants in content creation and traffic conversion [7][8] Group 3: Long-term Strategy and Compliance - Yikaka emphasizes a long-term approach to business, focusing on value creation rather than short-term profits, with a commitment to understanding local cultures and regulatory environments [10][12] - The company has obtained various licenses in different regions, including Hong Kong, Singapore, and Japan, to ensure compliance and expand its service offerings [11][12] - Yikaka's overseas business has seen robust growth, with a GPV transaction volume exceeding 15 billion RMB in the first half of the year, surpassing the total for the previous year [12]
跨境支付成关键！移卡探索新业务增量，推进本地生活业务出海丨五篇大文章调研行