日本机会品类动向调查—厨房收纳与工具

Market Overview - The kitchen storage and tools market in Japan is expected to maintain stable demand, driven by the growth of home cooking, the continuation of remote/hybrid work, and cost-saving measures due to economic pressures [1][12][16] - The market saw increased demand in 2021 due to the pandemic, and it remains above pre-pandemic levels in 2023, with retail sales expected to stabilize from 2024 to 2028 due to product development and consumer demand for efficient and comfortable cooking [1][16] - Key growth factors include busy lifestyles leading to a preference for time-saving, high-quality, and easy-to-clean products, as well as a growing number of single and small households favoring space-saving and multifunctional items [1][18][19] Channel Assessment - Offline channels remain the primary purchasing method, with home goods and decor stores, large supermarkets, and grocery stores each having their advantages; online channels are growing slowly due to convenience and detailed product information [2][24] - Major sales channels include home goods stores like NITORI and IKEA, which offer a wide range of products at competitive prices, and large supermarkets like AEON and Ito-Yokado that cater to various consumer needs [2][25] Competitive Landscape - The market is highly fragmented, with both domestic and international brands coexisting; NITORI holds the highest market share at 17.1%, followed by KAI with 9.4% in the high-quality knife segment [2][28][29] - NITORI's business model allows for reduced costs and faster product development, providing high-quality and functional products at affordable prices [34] - KAI focuses on high-quality kitchen tools and has a strong presence in both offline and online markets [40] Consumer Preferences - The primary consumer groups include family users and single cooking enthusiasts, with families preferring easy-to-use and clean products, while single individuals often seek professional kitchen tools [2][48][49] - Consumers prioritize hygiene and time-saving features, favoring easy-to-clean materials and designs, particularly among women who frequently cook for families [51][52] Key Product Attributes - Functionality and material are the most critical factors for consumers when purchasing kitchen tools and storage items, with design, color, and size also being important [2][12] - Different product categories emphasize specific attributes, such as microwave compatibility for food storage containers and antibacterial features for cutting boards [2][19] Seasonal Trends - The kitchen storage and tools market experiences seasonal demand peaks, particularly in December-January for year-end cleaning and promotions, and in March-April due to relocations and the start of the new school year [2][22]