“小票根”撬动文旅“大消费” 优秀文化产品成激发文旅消费重要“引擎”

Core Insights - The rise of various grassroots sports events like "Su Super" and "Village Super" during the summer has significantly attracted fans and tourists, boosting local consumption and transforming "cultural tourism flow" into "consumption increment" [1] Group 1: Sports Events Impact - The "Su Super" event has successfully turned multiple cities in Jiangsu into popular destinations, with 87 viewing points leading to over 7.14 million visitors [1] - The "Village Super" finals attracted over 180,000 visitors, generating a total tourism revenue of 188 million yuan [5] Group 2: Commercial Integration - A shopping mall manager in Yancheng, Jiangsu, anticipates a 21% year-on-year increase in revenue, emphasizing the creation of "event + commercial" IP to meet fan demands [3] - Shanghai is enhancing its "ticket economy" with a continuous lineup of concerts featuring top artists, contributing to a vibrant entertainment scene [7] Group 3: Broader Economic Effects - Major cultural products, including popular films and large-scale sports events, are increasingly driving tourism consumption, with notable increases in visitor numbers to cities like Xi'an, Guangzhou, and Nanjing [9] - In the first five months of the year, Shanghai hosted over 21,000 commercial performances, attracting more than 10 million attendees and generating ticket sales of 1.63 billion yuan [10]