“这趟旅行，给我留下深刻的文化记忆”

Core Insights - The article highlights the increasing popularity of personalized and immersive travel experiences among foreign tourists in Xi'an, particularly at the Terracotta Army site [4][6][7] - The introduction of a cross-border service platform has significantly enhanced the convenience for international visitors, allowing them to book tickets and services in multiple currencies and languages [4][6] Group 1: Tourism Growth - The "Terracotta Army Museum Cross-Border Integration Service Platform" launched last year has served over 100,000 foreign tourists and generated 370,000 related orders in transportation and accommodation [4][6] - As of July this year, over 135,000 foreign visitors entered Xi'an, marking a 124% year-on-year increase, with over 100,000 entering under various visa facilitation policies, a 290% increase [7] Group 2: Cultural Experience - Tourists are increasingly interested in hands-on cultural experiences, such as making their own terracotta figurines, which deepens their understanding of Chinese culture [6][7] - The craftsmanship behind the terracotta warriors is emphasized, showcasing the intricate skills required to create each piece, which resonates with the tourists' appreciation for meticulous craftsmanship [6][7] Group 3: Technological Integration - The use of VR and AR technologies at the site has enhanced the visitor experience, allowing tourists to engage with the historical context of the Terracotta Army in a more interactive manner [4][5] - The platform supports real-time translation in 36 languages, making it accessible to a broader audience [4]