重金属超标！沙金首饰销售乱象遭曝光

Core Viewpoint - The rise of "sand gold jewelry," which resembles gold but is made from brass and gold-plated, reflects consumer demand for affordable alternatives amid high gold prices [1][5]. Group 1: Product Characteristics - The jewelry is primarily made from brass and electroplated with 0.05 microns of gold, simulating the texture of gold [3]. - The production cost of these gold-plated items is around 10 yuan, yet they are sold online for over 100 yuan [3]. - Many of these so-called "sand gold" products do not contain actual gold and are often made from copper-nickel alloys, with some containing harmful elements like lead and nickel [5]. Group 2: Market Dynamics - The popularity of "sand gold jewelry" indicates a strong demand among young consumers for fashionable yet cost-effective options, highlighting a mismatch in supply and demand in the high gold price era [5]. - Consumers are encouraged to seek transparent product information and purchase from reputable sources to avoid confusion between jewelry and investment products [6]. Group 3: Regulatory and Industry Implications - There is a call for better regulation and quality standards in the pseudo-gold industry to protect consumers and ensure product transparency [6].