Hu Xiu·2025-08-25 07:50Core Viewpoint - Japanese automakers are experiencing significant profit declines in the first quarter of the fiscal year 2025, with all three major companies facing various levels of financial pressure due to external factors such as U.S. tariffs and internal challenges in adapting to market trends. Group 1: Financial Performance - Toyota reported a decrease in operating profit by 11% to 1.17 trillion yen, and net profit fell by 37% to 841.4 billion yen despite an increase in sales and revenue [2] - Honda's net profit was halved, with sales revenue at 5.34 trillion yen, down 1.2%, and operating profit decreased by 49.6% to 244.17 billion yen [3] - Nissan faced the worst situation, reporting a revenue of 2.7069 trillion yen, down from 2.9984 trillion yen, and a net loss of 115.7 billion yen compared to a net profit of 28.6 billion yen in the previous year [4] Group 2: Impact of U.S. Tariffs - The decline in profits for the Japanese automakers is largely attributed to the U.S. government's tariff measures, which increased tariffs on Japanese imports to 25% from 2.5% [4] - Toyota expects the tariffs to reduce its operating profit by 1.4 trillion yen for the fiscal year, with a reduction of 450 billion yen in the first quarter [5] - Honda indicated that the U.S. tariff policy led to a decrease of approximately 125 billion yen in its operating profit for the first fiscal quarter [5] Group 3: Market Challenges - The seven major Japanese automakers anticipate a combined operating profit reduction of about 2.67 trillion yen for the fiscal year 2025, which is over 30% of their previous year's operating profit [6] - The appreciation of the yen is also expected to significantly impact profits, with Toyota estimating a reduction of 725 billion yen due to currency fluctuations [6] - Japanese automakers are lagging in the electric vehicle sector, facing increasing competition in the Chinese market, which is the largest automotive market globally [7][8] Group 4: Sales Performance in China - Japanese brands' retail market share in China was 12.9% in July, remaining flat year-on-year but halved from peak levels, indicating a decline in brand influence [9] - Honda and Nissan continued to see sales declines in China, with Honda's sales down 24.2% to 315,200 units and Nissan's down approximately 17.6% to 279,600 units [10] - In contrast, Toyota's sales in China increased by 6.8% to 837,700 units, marking its first year-on-year growth in four years, attributed to government incentives and strong sales of hybrid and new electric models [11][12] Group 5: Strategic Adjustments - To adapt to market changes, Toyota is increasing its investment in electric vehicles in China, including establishing a wholly-owned electric vehicle and battery company [13] - Nissan launched its first self-developed electric model, the N7, in China, achieving significant sales shortly after its release [13] - Honda announced a significant reduction in its planned investment for electric vehicles, cutting it from 10 trillion yen to 7 trillion yen due to poor market response to its new electric models [13]