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爆单了!爆单了!全球订单涌来~
Ren Min Ri Bao·2025-08-25 08:16

Core Insights - The market for "doll clothes" is rapidly expanding as part of the growing trend in the collectible toy industry, with young consumers showcasing personalized outfits on social media [1][6] - Traditional clothing companies are increasingly entering the "doll clothes" sector, responding to rising demand and a surge in overseas orders [6][10] Market Trends - The "doll clothes" segment is experiencing a new wave of interest, driven by the popularity of brands like LABUBU, which offer a variety of styles from basic to high-end custom designs [1][5] - Sales of "doll clothes" have surged, with reports indicating a nearly 50% increase in sales during the summer compared to the previous year [5] - E-commerce platforms have reported a year-on-year sales growth of over 117.08% for "doll clothes" in 2024, with monthly sales exceeding 10 million yuan in May [5] Consumer Behavior - The primary consumers of "doll clothes" are young families and individuals, with a growing trend towards personalized and unique designs [5][7] - The demand for customization is leading to more frequent updates in product offerings, with some stores shifting from weekly to daily releases [3][7] Global Market Dynamics - The global market for collectible toys is projected to grow from $20.3 billion in 2020 to $41.8 billion by 2024, with a compound annual growth rate of 19.8% [14] - Chinese manufacturers are capitalizing on this trend, with significant increases in orders from regions such as Southeast Asia, North America, and Japan [10][12] Industry Impact - The rise of "doll clothes" is prompting traditional apparel companies to enhance their design and manufacturing capabilities, reflecting a shift in consumer preferences towards emotional and self-expressive purchases [7][12] - The competitive edge of Chinese companies in the global market is attributed to their strong supply chain, design, and manufacturing capabilities, positioning them favorably in the "doll clothes" export market [12][14]