YILI(SH:600887) Zhong Jin Zai Xian·2025-08-25 08:34Core Insights - The event "Xinhui Youfang Health Journey" organized by Yili successfully concluded, showcasing the quality of its Xinhui brand and emphasizing the importance of transparency in the supply chain [1][11] Group 1: Supply Chain Transparency - The journey included visits to the smart ecological pastures where each cow is equipped with smart collars to monitor health data, ensuring high standards of milk quality [3] - The use of a 4°C instant fresh-lock technology preserves the quality of milk from pasture to factory within two hours [3] - The entire process is managed through a digital system that guarantees compliance with strict quality standards [3] Group 2: Quality Control and Production - At the Yili Modern Smart Health Valley, an automated production line operates with precision, utilizing robotic arms and laser detection to ensure product quality [6] - The data-driven approach in production emphasizes the commitment to consumer health, with real-time calibration of process parameters [6] Group 3: Consumer Engagement - Consumers expressed their trust in the brand after witnessing the transparency of the production process, stating that seeing the details reassured them about product safety [5][11] - The event encouraged consumers to become "quality witnesses," sharing their experiences on social media, highlighting the importance of visible assurance in product quality [11] Group 4: Brand Commitment - Yili's representatives emphasized the growing health needs of the aging population and the brand's commitment to addressing these needs through interactive initiatives like "source tracing journeys" and "health classes" [13] - The journey not only showcased product quality but also fostered emotional connections between the brand and consumers, reinforcing trust and assurance in the brand's offerings [15]