亚马逊中国：互联网重塑全球经济格局

Group 1 - The rapid development of e-commerce is primarily driven by continuous technological innovation, including AI algorithms for personalized recommendations, big data for inventory management, and blockchain for product traceability [1][3] - The proliferation of mobile payments and improved logistics networks have made online shopping smoother, allowing consumers in remote areas to enjoy services comparable to those in urban areas [1][3] - E-commerce has evolved into a comprehensive commercial ecosystem encompassing payment, logistics, and after-sales services, significantly changing consumer habits and accelerating the digitalization of business activities [3] Group 2 - The decline of traffic dividends has led to rising customer acquisition costs and intensified competition among platforms, alongside emerging issues such as counterfeit goods and data security [1] - New sales models like live-streaming have generated impressive sales figures, but concerns regarding product quality and after-sales service need further regulation [1] - E-commerce's integration with the internet is driving global supply chain restructuring, enabling optimal inventory management and efficient logistics planning, which enhances operational resilience during global challenges like pandemics [3] Group 3 - In this context, Amazon China is focusing on transforming its business by leveraging the internet, utilizing offline foundations, and employing channels like mini-programs and social media for targeted marketing [5]