COL(SZ:300364) Zheng Quan Shi Bao Wang·2025-08-25 08:46Core Viewpoint - The rapid rise of short dramas in the global market presents significant opportunities for Chinese digital content companies, with Chinese Online leading the charge through its innovative platform FlareFlow and its stake in CMS, which has achieved remarkable revenue growth in the overseas short drama sector [1][2]. Company Summary - Chinese Online's stock surged to a new high of 33.95 yuan, reflecting strong market interest and expectations [1]. - The company has launched FlareFlow, a new short drama platform that has quickly gained traction, and its affiliate CMS reported a revenue of $384 million (approximately 2.76 billion yuan) in the first half of 2025, marking a 270% year-on-year increase [1][2]. - FlareFlow has accumulated nearly 10 million downloads and generated close to $20 million in user recharge within three months of its launch [3]. Industry Summary - The overseas short drama market is experiencing rapid growth, driven by the successful replication and localization of domestic short drama models, which have proven their viability and strong market appeal [2]. - FlareFlow has positioned itself as a key player in the international short drama landscape, with a focus on female audiences aged 20-35 and a content strategy that emphasizes emotional engagement [4][8]. - The platform has aggregated over 1,700 short dramas, achieving high user engagement with an average of 22 episodes watched per day [4][8]. - AI technology plays a crucial role in FlareFlow's operations, enhancing content creation and distribution efficiency, significantly reducing production costs and time [7]. - The short drama industry is entering a phase of refined competition, with a focus on high-quality content supply as a key to success [8].