CONBA(SH:600572) Sou Hu Wang·2025-08-25 09:08Core Insights - The event organized by Kang En Bei in Changsha featured a giant "Peach" and a 12-meter immersive intestinal pathology simulation tunnel aimed at educating the public about the deep connections between diarrhea and enteritis [1][3] - The marketing strategy focused on providing participants with a "visualization of pathology" experience, engaging young audiences and highlighting the dangers of intestinal inflammation [3][5] - The event addressed common misconceptions among consumers regarding diarrhea treatment, emphasizing the importance of not just stopping diarrhea but also addressing underlying intestinal inflammation [5][9] Marketing Strategy - The immersive experience allowed participants to feel as if they were in a real intestinal environment, showcasing varying degrees of intestinal inflammation [3] - Kang En Bei collaborated with platforms like Meituan, JD.com, Ele.me, and Taobao to enhance public engagement through online promotions, offering limited edition golden Peach blind boxes [7] Social Impact - The event served as a successful brand promotion for Kang En Bei's intestinal medicine, while also contributing significantly to public health education and setting a new benchmark for innovative pharmaceutical marketing [9]