中国国际广告节落地海淀，中国广告协会会长：希望行业拥抱AI

Core Points - The signing ceremony for the China International Advertising Festival (CIAF) took place on August 22, marking its establishment in Beijing's Haidian District from 2025 to 2029. This event will coincide with the Asian Advertising Conference for the first time, promoting a deeper integration of technology, culture, and advertising industries on an international scale [1][2][9]. Group 1: Policy and Industry Context - The 2025 Central Urban Work Conference emphasizes high-quality urban development, aiming to create vibrant innovative cities and enhance cultural continuity [2]. - Haidian District, as a core area of Beijing's international technology innovation center, benefits from a strong technological foundation and rich cultural resources, hosting major tech companies like Douyin, Kuaishou, Xiaomi, and Baidu [2][3]. - During the "14th Five-Year Plan" period, the annual revenue of the advertising industry in Beijing has consistently exceeded 400 billion yuan, with a 10.5% year-on-year growth in revenue for large-scale advertising enterprises in the first half of 2025 [2]. Group 2: Strategic Collaboration and Future Plans - The next five years will focus on three key dimensions: creating a global advertising technology testing ground, integrating cultural heritage and academic resources, and establishing a long-term cooperation mechanism to promote sustainable development [7][8]. - The CIAF will feature a comprehensive program including major events, awards, exhibitions, and forums focusing on AI technology and digital communication, fostering deep integration with cutting-edge technologies [7][8]. - The collaboration aims to enhance the cultural soft power and international influence of Haidian District, showcasing its unique blend of technological innovation and cultural heritage [7][8]. Group 3: Industry Transformation and AI Integration - The advertising industry is undergoing profound changes driven by digital economy growth, with Beijing positioned as a leading area for advertising development [3][9]. - AI is recognized as a significant force in transforming the advertising sector, impacting everything from market analysis to campaign optimization [11][15]. - The CIAF will serve as a platform to encourage the advertising industry to embrace AI and new technologies, addressing the varying levels of understanding and adoption within the sector [15].