欣活养生溯源之旅圆满收官，品质见证官直呼“看得见的安心”

Core Insights - The event "Xinhuo Youfang Health Journey" organized by Yili successfully showcased the quality of its Xinhuo brand, emphasizing a transparent journey from pasture to table for consumers [1][12] - The increasing health demands of the aging population are being addressed by Yili through interactive initiatives like the "Source Journey" and "Health Classes" [9] Group 1: Pasture and Technology - The smart ecological pasture in Chifeng features advanced technology, including smart collars for cows that monitor health data and a 4°C instant freshness technology that preserves milk quality during transport [3] - A fully digital management system ensures that every drop of raw milk meets stringent quality standards, highlighting Yili's commitment to quality [3] Group 2: Quality Control in Manufacturing - The modern smart factory employs automated production lines and precision instruments to ensure high-quality standards, with real-time data systems calibrating process parameters [4] - Consumers expressed increased confidence in product safety after witnessing the meticulous processes involved in milk production [4][8] Group 3: Consumer Engagement and Trust - Consumers actively participated in the event, sharing their experiences on social media, which emphasized the importance of transparency in building trust [8] - The interaction with Yili's nutrition ambassador, Liu Guoliang, reinforced the brand's commitment to quality and health, resonating with consumers [6] Group 4: Future Directions - Yili plans to continue fostering deep communication with consumers through various interactive formats, aiming to make health and wellness a warm lifestyle choice [9][10]