全球IP巨头在华新动作！三丽鸥携手海鼎开启数字化运营新时代

Group 1: Core Insights - Sanrio has established a significant presence in the global cultural consumption sector since its founding in 1960, with a warm philosophy that emphasizes friendship through small gifts, creating an IP empire across 130 countries and regions [1] - The iconic character Hello Kitty, created in 1974, along with other distinct IPs like My Melody and Kuromi, forms a matrix of emotional symbols that resonate with consumers across generations [1] Group 2: Performance in China - In the Chinese market, Sanrio has achieved a sales revenue of 816 million yuan for the fiscal year 2025 (April 2024 - March 2025), representing a 44% year-on-year growth [3] - The core growth driver is the IP licensing business, with significant increases in local product sales and original brand manufacturing (OBM) aimed at global markets, particularly Japan [3] - Sanrio has opened 44 stores in China, including 5 direct-operated stores, and has enhanced emotional connections with consumers through diverse experiential scenarios such as art exhibitions and pop-up stores [3] Group 3: Digital Transformation - Sanrio China is strategically focusing on digital operations to address common retail challenges such as channel fragmentation and complex multi-platform integration [4] - The brand aims to build a comprehensive digital ecosystem to support its "IP platformization" strategy and rapid growth, enhancing consumer experience through integrated supply chain management and marketing [4] Group 4: Partnership with Haiding - In April 2025, Sanrio China partnered with Haiding to initiate a comprehensive digital upgrade project, leveraging Haiding's expertise in global support, intelligent supply chains, and smart marketing [6] - The collaboration aims to resolve issues related to fragmented systems, improving data interoperability across purchasing, inventory, and membership systems [6] - Post-implementation, Sanrio China has seen significant improvements in store checkout efficiency, inventory management accuracy, supply chain responsiveness, and enhanced capabilities for data-driven marketing [6] Group 5: Benchmark Significance - The partnership signifies a milestone in Haiding's efforts to assist top global IP retail brands in their digital transformation, creating an innovative model that combines cultural IP with digital technology [8] - With the project fully operational, Sanrio China is on track to achieve its strategic goal of exceeding 500 million yuan in profit within three years [8] - Haiding's solutions have already supported over 1,000 enterprises in achieving efficient digital transformation across various retail sectors globally [8]