Keep2025年上半年实现盈利，All in AI成果显现

Core Insights - Keep reported a revenue of 822 million RMB for the first half of 2025, with a significant increase in gross profit margin from 46.0% to 52.2% compared to the same period last year [1] Financial Performance - The company achieved an adjusted net profit of 10.35 million RMB for the first half of 2025, a turnaround from an adjusted net loss of 167 million RMB in the same period last year [1] - The adjusted net profit margin reached 1.3%, improving from a net loss margin of 15.5% in the previous year [1] User Metrics - Average monthly active users and average monthly subscription members for the first half of 2025 were 22.49 million and 2.8 million, respectively, maintaining a stable trend [1] - The membership penetration rate increased to 12.4%, up from 11.1% in the same period of 2024 [1]