“金”首饰？别买！别戴！

Group 1 - The popularity of "sand gold" jewelry has surged this year as consumers seek affordable alternatives to rising gold prices, with many believing these products resemble gold in appearance but are much cheaper [1][2] - "Sand gold" is primarily sourced from countries like Vietnam and Myanmar, with claims of being color-consistent and resistant to fading, priced around 200 yuan [2][10] - Many merchants use creative naming strategies to market "sand gold," often mimicking well-known brands, while the actual content of these products is often unclear, leading to consumer confusion [4][10] Group 2 - The majority of "sand gold" jewelry is made from brass with a thin layer of gold plating, which can wear off over time, contradicting claims of durability [8][10] - The production cost of these brass-plated items is around 10 yuan, but they are sold for significantly higher prices in markets and online, creating a perception of value that does not reflect the actual material [10] - Testing has shown that these items primarily consist of copper-nickel alloys, which can release nickel, a common allergen, raising concerns about long-term wear and potential skin reactions [12][14] Group 3 - Legal experts indicate that merchants engaging in false advertising regarding "sand gold" may face severe penalties under Chinese law, including fines and imprisonment, if found guilty of misrepresenting their products [16]