拼多多“千亿扶持”持续为商家减佣降本，Q2营收增速再放缓

Core Viewpoint - Pinduoduo's Q2 revenue growth has slowed to 7% year-on-year, influenced by increased investments in industry support through a "billion-dollar" initiative aimed at benefiting merchants and the industry [1] Group 1: Financial Performance - In Q2, Pinduoduo's revenue growth rate has continued to decline for several consecutive quarters, now at 7% year-on-year [1] Group 2: Strategic Initiatives - Pinduoduo has launched a "billion-level" initiative to support merchants, marking a significant move in the e-commerce sector [1] - The initiative includes direct financial support to millions of merchants, aimed at reducing commission fees and operational costs [1] - There is a focus on supporting small and medium-sized businesses, new quality merchants, and brand merchants to promote high-quality development across various agricultural regions and industrial belts [1]