拼多多发布Q2财报，赵佳臻：将继续坚持长期主义，深入推进“千亿扶持”战略

Core Viewpoint - Pinduoduo's Q2 2025 financial report shows a slowdown in revenue growth to 7%, with total revenue of 104 billion yuan and a net profit decline of 4% year-on-year, marking two consecutive quarters of profit decrease [1] Financial Performance - Revenue for Q2 2025 reached 104 billion yuan, a 7% increase year-on-year [1] - Net profit for the quarter was 30.75 billion yuan, down 4% compared to the same period last year [1] - Revenue from online marketing services and other businesses was 55.7032 billion yuan, up 13% from 49.1159 billion yuan in Q2 2024 [1] - General and administrative expenses were 1.53 billion yuan, below the estimated 1.91 billion yuan; R&D expenses were 3.59 billion yuan, slightly above the estimated 3.5 billion yuan [1] Strategic Initiatives - Pinduoduo launched a new "trillion support" strategy in Q2, aimed at enhancing merchant support and industry development [1] - The company has implemented the "hundred billion reduction" policy, which has saved millions for merchants through various fee reductions [2] - The "e-commerce westward" initiative has eliminated logistics transfer fees in western regions, leading to over 40% growth in order volume in that area [2] Agricultural Development - Pinduoduo's "DuoDuo Good Specialty" initiative has significantly increased agricultural product sales, with a 47% year-on-year growth in overall agricultural product sales and a 51% increase in seasonal fruit sales [3] - The platform's agricultural merchant count has grown by over 30% among post-00s merchants [3] - The company is investing in agricultural research, with the fifth "DuoDuo Agricultural Research Technology Competition" attracting 46 teams globally [3] Long-term Vision - Pinduoduo emphasizes a long-term approach, prioritizing sustainable development and ecosystem building over short-term profits [2][4] - The company aims to create a multi-win ecosystem for users, merchants, and the platform, driving the industry towards a more inclusive and open future [4]