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抖音电商:今年宠物类目成交总额同比增长95%
Xin Jing Bao·2025-08-25 11:08

Core Insights - Douyin e-commerce released the "2025 Douyin E-commerce Pet Consumption Trend Report," indicating significant growth in the pet category's GMV (Gross Merchandise Volume) by 95% year-on-year since 2025 [1] - Emerging brands in the pet category have seen a year-on-year growth of 75%, highlighting a shift towards new consumer trends [1] - Non-traditional pet products, such as supplies for reptiles, birds, and other small pets, have opened new consumption channels through video marketing [1] - In mainstream cat and dog care scenarios, high-demand products like smart pet devices, health products, and toys are experiencing the fastest growth in order volume [1]