抖音电商升级服务体验生态，助力产业健康长远发展

Core Insights - Douyin E-commerce is enhancing its service experience by focusing on product governance, content development, and service assurance, reflecting its commitment to a healthy platform ecosystem and long-term growth in the live e-commerce industry [1][4] Group 1: Product Governance - Douyin E-commerce has intercepted 560,000 substandard products and dealt with over 280,000 violations in live streaming this year, showcasing its determination to protect consumer rights and support honest merchants [2][3] - The platform has implemented a proactive approach to intercept low-quality products through technical models and review mechanisms, which has created a fairer operating environment for quality-focused small and medium enterprises [2][3] Group 2: Content Development - Douyin E-commerce has upgraded its traffic distribution mechanism to support quality content while cracking down on false marketing and exaggerated claims, having dealt with over 280,000 violations in live streaming and expelled over 20,000 violators in the first half of the year [2][3] - The focus on quality content serves as a crucial link between users and products, ensuring that reliable information guides consumer decisions [2] Group 3: Service Assurance - The platform has introduced various service innovations, such as extended return policies and logistics improvements, which have led to a 40% increase in user satisfaction [2][3] - Douyin E-commerce has actively intervened in user services 180 million times over the past year, indicating a shift from passive to proactive service [2] Group 4: Merchant Support - Douyin E-commerce has launched nine merchant support policies, providing over 16.5 billion yuan in subsidies to alleviate the financial burden on small and medium enterprises [3] - The platform's policies have created a positive feedback loop of "reduction—growth—feedback," promoting the growth of all ecosystem participants [3] Group 5: Long-term Strategy - Douyin E-commerce's emphasis on service experience transcends traditional e-commerce models by focusing on ecosystem co-prosperity through mechanism design, technical support, and resource allocation [4][5] - The shift from "rapid growth" to "high-quality development" in the live e-commerce sector is underscored by Douyin E-commerce's service experience upgrades, setting a new benchmark for the industry [4][5]