拼多多发布Q2财报：营收1040亿元，“千亿扶持”生态效用显现

Core Insights - Pinduoduo's Q2 2025 revenue reached 104 billion yuan, a 7% year-on-year increase, but the growth rate has significantly declined due to increased industry investments and the launch of the "100 billion support" strategy [1][2] - The "100 billion support" initiative has led to substantial cost savings for millions of merchants, with promotional service fee refunds exceeding 10 billion yuan, allowing some merchants to save millions annually [1] - The platform's agricultural product sales grew by 47% year-on-year, with seasonal fruit sales up by 51% and seafood sales up by 48%, driven by initiatives like "Duoduo Good Specialty Products" [1] Financial Performance - Pinduoduo's Q2 revenue was 104 billion yuan, reflecting a 7% increase compared to the previous year [1] - The decline in revenue growth is attributed to the company's strategic investments and support initiatives [1] Strategic Initiatives - The "100 billion support" strategy aims to assist merchants and enhance the industry ecosystem, with a focus on long-term value over short-term gains [2] - The "e-commerce westward" initiative has eliminated logistics transfer fees in western regions, resulting in over 40% year-on-year growth in orders from these areas [1] - The "new quality supply" team is working with traditional industry clusters to help merchants identify high-potential products, leading to profit increases of 4 to 5 times in specific categories [1]