拼多多最新财报：净利润两连降，“千亿扶持”下血本

Core Viewpoint - Pinduoduo reported a net profit of 30.75 billion yuan for Q2, representing a year-on-year decline of 4%, marking the second consecutive quarter of decline [1] Group 1: Financial Performance - The net profit for Q2 was 30.75 billion yuan, which is a 4% decrease compared to the same period last year [1] - The company has experienced a continuous decline in net profit for two consecutive quarters [1] Group 2: Strategic Initiatives - In 2023, Pinduoduo upgraded its "100 billion reduction" initiative to a "1 trillion support" strategy, marking the first time in the e-commerce industry that such a large-scale support action has been initiated [1] - The significant investments associated with this new strategy have negatively impacted short-term performance but are expected to create new opportunities and momentum for long-term development in the industry ecosystem [1]