3 6 Ke·2025-08-25 11:19Core Viewpoint - Eastern Airlines has launched a free basic version of "in-flight Wi-Fi" service for all routes, marking a significant move in enhancing passenger experience and catering to business travelers [1][6]. Summary by Sections Service Details - The free Wi-Fi service is available on 37 specific routes, including major business routes like "Beijing-Shanghai" and "Shanghai-Chengdu" [3][5]. - The service is limited to wide-body aircraft and requires passengers to be in Super Economy Class or Economy Class N and above [3]. User Experience - The basic version of Wi-Fi allows for social chatting, online shopping, web browsing, text reading, and office applications, moving away from the previous 10-minute free trial [6]. - Feedback from passengers is mixed; some appreciate the ability to stay connected, while others express concerns about work intruding on their travel time [8][9]. Market Impact - This initiative is seen as a significant step for domestic airlines, potentially leading to increased competition in the market as other airlines may follow suit [12][15]. - The move is expected to enhance customer loyalty among business travelers, a high-value segment in the aviation market, by meeting their core needs [12]. Industry Context - In-flight Wi-Fi has become a key differentiator for airlines, with Eastern Airlines positioning itself to attract more business customers through digital services [12]. - The trend of providing free Wi-Fi aligns with global practices, as seen with Cathay Pacific's recent announcement of full Wi-Fi coverage on its flights [13].