拼多多发布Q2财报：“千亿扶持”先商家后平台 继续加大投入惠商助农

Core Insights - Pinduoduo's Q2 2025 revenue growth slowed to 7%, with a total revenue of 104 billion yuan, influenced by increased investments in high-quality development [1] - The company launched a new "trillion support" strategy to assist merchants, marking a significant increase in support measures [1] - Pinduoduo emphasizes long-term value over short-term profits, focusing on ecosystem construction and industry transformation [1] Revenue and Financial Performance - Pinduoduo reported a revenue of 104 billion yuan for Q2 2025, reflecting a 7% growth rate [1] - The "trillion support" initiative aims to enhance the platform's ecosystem and support merchants during challenging times [1] Merchant Support Initiatives - The "100 billion reduction" policy has saved millions of merchants significant operational costs, with promotional service fee refunds exceeding 10 billion yuan [2] - The "trillion support" strategy has expanded support for small and medium-sized merchants, enhancing their operational efficiency [3][6] Regional Economic Impact - Pinduoduo's "e-commerce westward" initiative has boosted order volumes in western regions by over 40%, with daily necessities seeing a doubling in order volume [2] - The platform has facilitated the delivery of essential goods to remote areas, improving local living standards [3] Agricultural Development and Product Innovation - Pinduoduo's support has led to a 47% increase in agricultural product sales, with seasonal fruit sales up by 51% and seafood sales up by 48% [5] - The platform has enabled local farmers to innovate, such as transforming local potatoes into popular snack products, benefiting over 11,000 households [5][8] Long-term Strategy and Technological Investment - Pinduoduo is committed to long-term strategies, focusing on enhancing user experience and optimizing merchant services through substantial investments [9] - The company is actively involved in agricultural research, hosting competitions to promote innovative agricultural technologies [9]