一线调研｜当“苏超”遇见普惠金融：江南农商行的差异化竞争之路

Group 1 - The article highlights the rise of the "Su Chao" league and its impact on local businesses and community engagement, particularly through the story of Jiangnan Rural Commercial Bank employee Wang Haining, who balances his job and passion for football [1][2] - Jiangnan Rural Commercial Bank has successfully supported local small and micro enterprises, with Wang Haining expanding his client base to 32 small micro clients and a credit balance of 26.17 million yuan [1][2] - The bank's strategy focuses on localized service and understanding the unique needs of small businesses, contrasting with larger banks that are increasing their market share in small micro enterprise loans [3][4] Group 2 - Data shows that the share of large commercial banks in providing inclusive loans to small micro enterprises has increased from 31.65% in 2020 to 42.77% by the end of 2024, while rural financial institutions' share has decreased from 33.92% to 26.87% in the same period [3] - Jiangnan Rural Commercial Bank's approach includes grassroots engagement and efficient service, emphasizing the importance of building trust with local small business owners [3][4] - The bank reported a loan balance of 196.55 billion yuan for private enterprises, with an increase of 6.56 billion yuan and a growth rate of 3.45% as of June 2025 [4] Group 3 - The bank has initiated a "thousand-household" outreach program where executives personally engage with small businesses to understand their needs and provide tailored financial solutions [4][5] - Jiangnan Rural Commercial Bank aims to create differentiated products that cater to local industries, such as supply chain finance products for manufacturing businesses [6][10] - The bank's leadership emphasizes the importance of speed, depth, and warmth in service delivery, aiming to be a responsive partner for local enterprises [10][11] Group 4 - The bank has developed its own AI platform, "Xiao Jiang Zhi Nao," to enhance service efficiency and customer experience, although it faces challenges related to data availability and talent shortages [11] - The bank's commitment to serving small micro enterprises and rural areas is seen as essential for local economic stability and growth, positioning itself as a vital player in the financial ecosystem [10][11]