LANZHOU HUANGHE(SZ:000929) Zheng Quan Shi Bao Wang·2025-08-25 12:22Core Viewpoint - *ST Lanhuang (000929) reported a decline in core beer business revenue due to overall industry production downturn, intensified market competition, and changes in consumption channels, although net profit excluding non-recurring gains showed improvement compared to the same period last year [1] Group 1: Financial Performance - The company's core beer business revenue has decreased, reflecting challenges in the industry [1] - Net profit excluding non-recurring gains improved year-on-year, indicating a slight recovery in the main business operations [1] Group 2: Strategic Initiatives - The company is actively optimizing product structure and expanding channels by launching new craft products like "Golden Jasmine" and "Black Tea," and upgrading beverage product lines [1] - Online sales revenue increased by 65.23% year-on-year, driven by enhanced e-commerce strategies through platforms like Douyin [1] - The company is enhancing brand exposure through sponsorship of sports events and participation in industry exhibitions, including the Chengdu Spring Sugar and Wine Fair and the Hunan Sugar and Wine Commodity Trade Fair [1] Group 3: Future Growth Strategies - The company has implemented measures to improve operations, including strengthening market promotion, optimizing production processes, advancing brand youthfulness and premiumization, increasing R&D investment, and strict cost control [1] - The company is exploring new growth points by integrating with the cultural tourism industry through a "brand + cultural tourism" model [1] - A strategic partnership with Zhongguo Tianze Media Co., Ltd. has been established to enhance brand marketing and digital communication, accelerating the national strategy [2]