海信视像上半年经营质量稳中有进 技术突破为长期增长蓄势

Core Insights - Hisense Visual Technology Co., Ltd. reported a revenue of 27.231 billion yuan for the first half of 2025, representing a year-on-year growth of 6.95%, and a net profit attributable to shareholders of 1.056 billion yuan, up 26.63% [1] - The company is advancing its globalization and high-end strategies while promoting digital transformation, achieving significant breakthroughs in core display technologies [1][2] - Hisense holds a 47.7% market share in the global market for televisions 100 inches and above, and a 70.0% share in the laser television segment, both ranking first globally [1] Financial Performance - The weighted average return on equity increased by 0.84 percentage points year-on-year [1] - Operating cash flow increased by 48.59% to 1.802 billion yuan [1] Technological Advancements - The company successfully developed RGB-Mini LED technology, overcoming challenges in chip and algorithm efficiency, marking a significant advancement in liquid crystal display technology [2] - Hisense launched the RGB color control AI picture quality chip H7, enhancing its competitive edge in the mid-to-high-end television market [4] Market Position and Strategy - Hisense's global shipment of 98-inch and larger products increased by 85.29%, while Mini LED product shipments grew by 108.24% [3] - The company is expanding its presence in the commercial display sector and has increased its overseas market reach to over 60 countries, with overseas revenue growing by 43% [4] AI and Future Growth - The AI television market presents significant growth opportunities, with Hisense leading through self-developed chips and algorithms [5] - The company is also exploring AI/AR smart terminal products and has initiated research on intelligent robots in collaboration with Fuyao Technology University [6]