HAIDILAO(HK:06862) Zheng Quan Shi Bao Wang·2025-08-25 13:17Core Viewpoint - Haidilao reported a revenue of 20.703 billion yuan and a net profit of 1.755 billion yuan for the first half of 2025, indicating a proactive approach to market challenges through innovation and multi-brand strategies [1] Financial Performance - In the first half of 2025, 89.8% of Haidilao's revenue, amounting to 18.58 billion yuan, came from its restaurant operations [1] - The takeaway business saw a nearly 60% increase, with the "single-person meal" takeaway contributing over 55% of takeaway revenue [1] - Other restaurant revenue grew by 227% to 596.5 million yuan, driven by the "Pomegranate Plan" and various dining scenarios [2] Business Strategy - The "Pomegranate Plan" aims to develop multiple restaurant brands, leveraging supply chain and marketing systems to enhance brand diversity [2] - As of June 30, 2025, Haidilao operated 14 restaurant brands with a total of 126 locations, including the newly opened "Yanjing Barbecue" [2] - The company is focusing on optimizing its restaurant network, having opened 25 self-operated and 3 franchise restaurants in the first half of 2025 [3] Customer Engagement - Haidilao's membership base exceeded 200 million, with efforts to extend member benefits to travel and transportation sectors [3] - The company is enhancing customer experience through AI technologies, including personalized ordering and intelligent recommendations [4] Industry Context - National statistics indicate that the total restaurant revenue in China for the first half of 2025 was 27.48 billion yuan, with a year-on-year growth of 4.3% [5] - The hot pot market is projected to reach a scale of 650 billion yuan in 2025, reflecting a growing consumer interest in hot pot dining [5]