【小布调查】新零售品牌陆续入驻，扬州超市如何守“阵地”谋发展？

Core Insights - The opening of new supermarket brands in Yangzhou, such as Sam's Club, has generated significant public interest and anticipation for additional brands like Fat Donglai and Aoleqi to enter the market [1][6] - The local supermarket landscape is undergoing a transformation, with existing stores adapting to new competition and consumer preferences [10][11] Industry Developments - The introduction of membership-based supermarkets like M Membership Store and Hema Fresh has diversified the product offerings and improved service quality, attracting more consumers [8] - M Membership Store features 3,000 stock-keeping units across over 20 categories, including exclusive private label products and various value-added services [8] - Hema Fresh focuses on seasonal ingredients and offers delivery services within a 3-kilometer radius, appealing to younger consumers [8] Company Strategies - Local supermarkets, such as Jin Cheng Wanjia, are responding to competition by creating dedicated sections for popular brands like Fat Donglai and Aoleqi, enhancing their product range [2][4] - Jin Cheng Wanjia plans to revamp its stores by optimizing product structure and introducing a "supermarket + dining" model to provide more choices for consumers [4][10] - Other local supermarkets are also adjusting their strategies by increasing the proportion of imported goods, offering customized products, and enhancing online sales channels [10][11] Market Dynamics - The entry of new brands has led to a reshaping of the supermarket market in Yangzhou, resulting in increased competition and the need for existing players to innovate [8][11] - Some traditional supermarkets are closing down in response to the competitive pressure, indicating a shift in consumer preferences and market dynamics [10] - The ongoing changes in the supermarket landscape are expected to provide consumers with more choices and improved shopping experiences [11]