It's Always a Good Day: Goodyear X Ice Cube Partner to Prove That Swagger Never Fades

The partnership launched on Sunday, August 24, in Orlando at the BIG3 Championship, a 3-on-3 basketball league founded by the artist, with a special blimp flyover. Goodyear's airships have a storied legacy of appearing at big events – and this moment continues that tradition. "From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner a ...