Group 1 - Goodyear has partnered with Ice Cube to promote his "Truth to Power" tour, featuring the Goodyear Blimp at various concert venues across the U.S. [2][3] - The partnership was officially launched at the BIG3 Championship in Orlando, showcasing the blimp as part of the event [1]. - Goodyear is recognized as one of the world's largest tire companies, employing approximately 68,000 people and operating 53 facilities in 20 countries [4]. Group 2 - The collaboration aims to bring Ice Cube's music history and cultural impact to life, particularly referencing his iconic song that mentions the Goodyear Blimp [3]. - Concertgoers in cities like Denver, San Diego, Los Angeles, and Cleveland will have unique experiences involving the Goodyear Blimp during the tour [2]. - Goodyear's Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, focus on developing advanced products and services for the tire industry [4].
It's Always a Good Day: Goodyear X Ice Cube Partner to Prove That Swagger Never Fades