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北京第12家“胖永辉”明日开业 经营满三个月的“调改店”已开始盈利

Core Viewpoint - Yonghui Supermarket is actively transforming its stores, particularly through the "Fat Transformation" initiative, aiming to enhance profitability and adapt to market demands [1][4][5]. Group 1: Store Transformation and Performance - Yonghui Supermarket is set to open its 12th "Fat Transformation" store in Beijing, which will feature local snacks and freshly made products, bringing the total number of transformed stores nationwide to nearly 170 [1]. - The company plans to open around 20 "Fat Yonghui" stores in Beijing by the end of the year, with stores that have been operational for three months already entering a profitable phase [4]. - The management indicated that sales in transformed stores have significantly improved compared to pre-transformation levels, and they will continue to push for store transformations and closures in the second half of the year [5]. Group 2: Financial Strategy and Investment - Yonghui Supermarket is pursuing a private placement to raise up to 4 billion yuan (approximately 0.56 billion USD) for store renovations, working capital, and debt repayment [4]. - The company is experiencing short-term challenges due to transformation costs but expects a noticeable improvement in profitability by the fourth quarter [5]. Group 3: Product Strategy and Consumer Engagement - The company is upgrading its private label products based on the supply chain experience of "Fat Donglai," with over 80% of the product structure aligned with this model [5]. - A specific product, a microcapsule fragrance enzyme laundry detergent priced at 19.8 yuan, has been enhanced for better performance, and a customized milk product has achieved over 1 million sales within four days [5]. Group 4: Industry Insights and Future Trends - The retail industry is characterized by competition not just in business models but also in financial endurance, product depth, and organizational resilience [6]. - Future retail development is expected to be diversified and differentiated, requiring supermarkets to continuously explore new business models and technological applications to meet evolving consumer demands [6].