拼多多高管解读Q2财报：会持续加大对商家生态投入

Core Viewpoint - Pinduoduo reported a total revenue of 103.9848 billion yuan for Q2 2025, reflecting a year-on-year growth of 7%, while net profit attributable to ordinary shareholders decreased by 4% to 30.7535 billion yuan [1] Financial Performance - Total revenue for Q2 2025 was 103.9848 billion yuan, a 7% increase year-on-year [1] - Net profit attributable to ordinary shareholders was 30.7535 billion yuan, down 4% year-on-year [1] - Non-GAAP net profit attributable to ordinary shareholders was 32.7084 billion yuan, a decline of 5% year-on-year [1] Competitive Landscape - The e-commerce industry is experiencing intensified competition, leading to a slowdown in revenue growth for Pinduoduo compared to other platforms [2] - The company acknowledges that the current quarter's profit levels may not be sustainable, indicating potential future volatility [3] Strategic Response - Pinduoduo plans to increase investments to support small and medium-sized businesses, viewing this as a long-term investment in ecosystem development [3] - The company is focusing on specific merchants and cases to enhance support, including initiatives like the "Billion Support Plan" to subsidize and boost online sales for new quality products [3][4] Globalization Efforts - Pinduoduo is adapting to changes in global trade structures and consumer demands, with a focus on enhancing supply chain capabilities and localizing operations [5] - The company aims to improve service quality and logistics collaboration to better meet consumer expectations globally [5]