Group 1 - The core viewpoint of the articles highlights that Lao Pu Gold has raised prices for the second time this year, but unlike previous instances, there has not been a significant surge in consumer purchases [1][2] - Lao Pu Gold's pricing strategy differs from traditional gold stores, focusing on brand premium, craftsmanship value, cultural significance, and scarcity, rather than solely on weight and processing fees [1][2] - The actual price increase of Lao Pu Gold's mainstream products is still lower than the rise in international gold prices, providing room for price adjustments [1][2] Group 2 - The frequent price increases in the luxury goods sector, including brands like Hermes and Chanel, have led to an average price increase of about 50% since 2020 [1][2] - The strategy of price increases is aimed at consolidating brand value and maintaining profits, while also stimulating consumer purchasing desire [2] - However, the high frequency of price increases has led to consumer fatigue, with some luxury brands acknowledging the failure of their pricing strategies and opting for price reductions [2]
老铺黄金年内二次涨价未现抢购潮,奢侈品牌频繁调价引关注
Bei Ke Cai Jing·2025-08-25 13:58