Core Insights - The konjac snack products, known as "konjac strips" and "vegetarian tripe," are becoming a phenomenon in the snack food sector, significantly driving revenue growth for companies like Salted Fish and Wei Long [1][3] - The konjac snack market is expected to maintain high growth rates from 2025 to 2027, with over 30 brands entering the market to capture this segment [1][7] Company Performance - In 2024, konjac strips contributed to Wei Long's vegetable product revenue growth of 59.1%, reaching 3.37 billion yuan, accounting for 53.8% of total revenue [3] - Salted Fish's konjac snack revenue reached 838 million yuan in 2024, a year-on-year increase of 76.09%, making it a key driver of the company's growth [3] - In the first half of 2025, Wei Long's vegetable product revenue grew by 44.3% to 2.109 billion yuan, while Salted Fish's konjac snack revenue surged by 155.1% to 791 million yuan [3][4] Market Trends - The konjac industry is projected to exceed 30 billion yuan by 2025, with an annual compound growth rate (CAGR) of 11.8% expected until 2030 [7] - The increasing focus on health-conscious eating is driving consumer demand for low-calorie, high-fiber konjac products, leading to a shift in Wei Long's product strategy away from traditional spicy snacks [5][6] Cost Pressures - The explosive growth in downstream demand for konjac products is putting pressure on upstream raw material supply, leading to rising prices for konjac powder [8][9] - The average purchase price of konjac has doubled from 2 yuan per jin to 4 yuan per jin due to supply constraints and increased export demand [8] - Both Salted Fish and Wei Long reported declines in gross margins due to rising raw material costs, with Salted Fish's gross margin dropping from 32.53% to 29.66% and Wei Long's from 49.8% to 47.2% [9][10] Strategic Initiatives - Salted Fish plans to deepen its core product strategy for its "Big Demon King" konjac tripe and enhance sales through diversified marketing and brand collaborations [4] - Wei Long is focusing on expanding its konjac product line and has increased its production capacity for vegetable products by 59.43% [4][6]