海底捞上半年收入净利润均下滑 正在发力外卖业务和第二品牌

Core Insights - Haidilao International Holding Ltd. reported a revenue of 20.703 billion yuan for the first half of 2025, a year-on-year decrease of 3.7% [2] - The net profit for the same period was 1.755 billion yuan, down 13.7% compared to the previous year [2] Restaurant Operations - As of June 30, 2025, Haidilao operated a total of 1,363 restaurants, with 1,299 in mainland China, 23 in Hong Kong, Macau, and Taiwan, and 41 franchised locations [2] - The total number of restaurants decreased by 21 compared to the same period last year due to the implementation of the "Woodpecker Plan," which involved closing underperforming locations [2] - The overall table turnover rate for self-operated restaurants was 3.8 times per day, down from 4.2 times per day in the previous year [2] Market Performance - The decline in table turnover and customer traffic was attributed to intensified competition in the dining market and changes in consumer demand [2] - Despite the challenges, the takeaway business saw a nearly 60% increase in revenue, with the "one-person meal" concept contributing over 55% of takeaway revenue [3] - However, takeaway revenue only accounted for 4.5% of total revenue, with restaurant operations still generating 18.58 billion yuan, representing 89.8% of total revenue [3] Brand Expansion - Haidilao is exploring growth through new restaurant brands, operating 14 additional brands with a total of 126 restaurants as of June 30, 2025 [3] - The "Yuanqing Barbecue" brand opened 46 new locations during the reporting period, bringing its total to 70 [4] - Revenue from "other restaurant income," including "Yuanqing Barbecue," reached 597 million yuan, marking a significant year-on-year increase of 227% [4]