Core Viewpoint - The company, Quanjude, reported a revenue of 630 million yuan and a net profit of 12.38 million yuan for the first half of 2025, demonstrating strong operational resilience amid changing consumer trends and market dynamics [2] Group 1: Business Strategy and Performance - Quanjude is advancing a "Catering + Food" dual-driven strategy, focusing on product innovation, market expansion, brand building, and marketing efforts to enhance operational performance [2] - The company has launched several new products, including Chenpi Duck and sauce wine, and has seen significant sales growth from its hand-made roast duck gift boxes through online channels [5][6] - The online sales platform "Quanjude Goods Shop" achieved a record high in revenue, with sales increasing by over 30% year-on-year [6] Group 2: Market Adaptation and Consumer Engagement - The company is embracing new consumer trends by integrating "culture + product + service," enhancing customer loyalty through dish innovation and expanding customer channels [3] - Quanjude has opened its first direct store in Hainan, filling a gap in the South China market, and is collaborating with various partners to create new dining experiences [4] - The company has successfully engaged in cross-industry collaborations, launching unique products like the Beijing Roast Duck Pizza and expanding its catering services [6][7] Group 3: Future Outlook - With favorable policies like the "Consumption Promotion Special Action Plan," the market is expected to continue recovering, and Quanjude aims to deepen its dual-driven strategy while exploring new paths for the development of its time-honored brand [8]
全聚德“餐饮+食品”双轮驱动显韧性 上半年实现营收6.30亿元