Group 1: Company Overview - AUX Electric, established in 1994 and headquartered in Ningbo, Zhejiang, is a global enterprise engaged in the design, research and development, production, and sales of household and central air conditioning systems [3] - The company operates under the main brand "AUX" and has developed sub-brands such as "HuaSuan" and "AUFIT," along with a high-end line "ShinFlow," creating a brand matrix that covers various consumer segments [3] - As of 2024, AUX ranks fifth globally in air conditioning sales, holding a market share of 7.1%, with operations in over 150 countries and regions, including Southeast Asia, North America, and the Middle East [3] Group 2: Financial Performance - AUX's revenue grew from RMB 19.53 billion in 2022 to RMB 29.76 billion in 2024, representing a compound annual growth rate (CAGR) of 23.4%. Net profit increased from RMB 1.44 billion to RMB 2.91 billion during the same period, with a CAGR of 42.1% [5][6] - In Q1 2025, the company reported revenues of RMB 9.35 billion and a net profit of RMB 0.93 billion, reflecting year-on-year growth of 27% and 23%, respectively [6] - The household air conditioning segment is the primary revenue driver, accounting for 89.5% of total revenue in Q1 2025, with wall-mounted units contributing 75.7% of that segment [7] Group 3: Market Position and Strategy - The global air conditioning market is expected to reach RMB 1.53 trillion by 2028, with a CAGR of 4.0% from 2024 to 2028. The industry is highly competitive, dominated by three major players: Midea, Gree, and Haier, which together hold about 60% of the market share [9] - AUX's strategy includes a "direct sales through online platforms" model to reduce intermediary costs and rapid expansion through overseas ODM (Original Design Manufacturer) partnerships, although its brand premium remains a challenge [9] - The company's overseas revenue share increased from 42.9% in 2022 to 57.1% in Q1 2025, with significant growth in Southeast Asia, North America, and the Middle East [8] Group 4: IPO Details - AUX Electric is planning an IPO with a total issuance of 207 million shares, priced between HKD 16 and HKD 17.42, aiming to raise approximately HKD 3.46 billion [2][9] - The IPO will have a cornerstone investment from five investors, accounting for 28.1% of the offering, and the public offering will initially represent 5% of the total shares [2][10] - The estimated market capitalization upon listing is between HKD 249.15 billion and HKD 271.26 billion, with a forward valuation of approximately 7 times earnings, comparable to Gree's valuation [9]
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