全文|拼多多Q2业绩会实录：会持续加大对商家生态投入

Financial Performance - Pinduoduo reported total revenue of 103.9848 billion yuan for Q2 2025, a year-on-year increase of 7% [1] - Net profit attributable to ordinary shareholders was 30.7535 billion yuan, down 4% year-on-year; non-GAAP net profit was 32.7084 billion yuan, down 5% year-on-year [1] Competitive Landscape - The e-commerce industry is experiencing intensified competition, leading to a slowdown in revenue growth for Pinduoduo compared to other platforms [2][3] - The company acknowledges that the current profit levels are not sustainable and anticipates continued fluctuations in future profits due to increased competition and investment in merchant support [8][13] Strategic Initiatives - Pinduoduo has launched the "100 Billion Support Plan" to reduce operational costs for merchants and enhance the quality of the e-commerce ecosystem [6][7] - The plan includes targeted support for agricultural merchants and new quality merchants, aiming to improve their operational efficiency and market reach [7][11] Globalization Efforts - The company is adapting to changes in global trade structures and consumer demands, focusing on enhancing supply chain capabilities and localizing operations [5][14] - Pinduoduo aims to provide high-quality products to consumers worldwide while strengthening its service and compliance capabilities [5] Consumer Engagement - During the "618" shopping festival, Pinduoduo invested heavily in subsidies for quality agricultural products and consumer coupons, resulting in significant growth for participating merchants [15][16] - The company is committed to creating a healthier and more vibrant platform ecosystem by continuously investing in both supply and demand sides [16]