HAIDILAO(HK:06862) Zheng Quan Shi Bao·2025-08-25 15:38Core Viewpoint - Haidilao's performance in the first half of 2025 shows a slight decline in revenue and profit, attributed to intensified competition and changing consumer demands in the restaurant industry [4][6]. Financial Performance - In the first half of 2025, Haidilao reported revenue of 20.703 billion yuan, a decrease of 3.7% year-on-year, and a net profit of 1.755 billion yuan, down 13.7% from the previous year [4]. - The core operating profit for the same period was 2.408 billion yuan [4]. Restaurant Operations - Haidilao's overall table turnover rate for self-operated restaurants was 3.8 times per day, with the same-store turnover rate also at 3.8 times per day [4]. - The total number of customers served in the first half of 2025 was nearly 190 million, reflecting a decline in both table turnover and customer traffic [4]. Store Expansion and Optimization - As of June 30, 2025, Haidilao operated a total of 1,363 restaurants, having opened 25 self-operated and 3 franchised restaurants during the first half of the year [4]. - The company implemented the "Woodpecker Plan" to close underperforming restaurants and optimize its store network [4]. Franchise Business Development - Since opening its franchise model in 2024, Haidilao has validated the feasibility of this model, with 41 franchise stores as of June 30, 2025 [6]. - The company aims to maintain consistent operational standards across franchise and self-operated stores to uphold brand reputation [6]. Growth in Delivery Services - Haidilao's delivery business saw a nearly 60% increase in revenue in the first half of 2025, with "one-person meal" offerings contributing over 55% of delivery income [7]. - The company plans to integrate multi-brand and multi-category resources to enhance delivery services and user engagement [7]. Multi-Brand Strategy - Haidilao's "Pomegranate Plan" has led to the establishment of 14 additional restaurant brands, totaling 126 restaurants, with "Yanjing Barbecue" opening 46 new locations [8]. - The company is focused on evaluating and supporting promising entrepreneurial brands to achieve its multi-brand development goals [9][10]. Membership Growth - Haidilao's membership base surpassed 200 million by June 30, 2025, reflecting successful marketing strategies and collaborations with various IPs [11][13]. - The company is enhancing its membership system by integrating benefits across different sectors, including travel and transportation [13]. Stock Performance - On August 25, 2025, Haidilao's stock price was reported at 14.88 HKD, an increase of 4.27%, with a market capitalization exceeding 80 billion HKD [13].