Apple(US:AAPL) New York Post·2025-08-25 15:48Core Viewpoint - Apple is planning a significant redesign of its iPhone lineup over the next three years to boost sales, starting with the iPhone Air model in September and culminating in a foldable iPhone in 2026 [1][3]. Group 1: iPhone Redesign Plans - The iPhone Air will feature a thinner and lighter design but will have drawbacks such as reduced battery life and only one rear camera [2]. - The iPhone 17 series will be launched this fall with minimal upgrades, primarily focusing on camera improvements and additional color options [2]. - The foldable iPhone, codenamed "V68," is expected to debut next year with four cameras and is set to enter full production early next year [3]. Group 2: Market Context and Challenges - Apple is facing challenges with stagnant iPhone sales, which are crucial for the company's revenue [4][10]. - The company has struggled with the rollout of AI features, particularly with the Siri voice assistant, which is part of its broader "Apple Intelligence" initiative [6]. - Apple has been impacted by tariffs on manufacturing partners, which could add $1.1 billion to costs in the current quarter [7]. Group 3: Strategic Shifts - In response to challenges, Apple is reducing its reliance on China for manufacturing by shifting production to India and the US [9]. - The company is also navigating an antitrust case from the Justice Department, which accuses it of illegal practices to maintain its iPhone ecosystem dominance [9].