7月消费市场稳中有优：新能源车渗透率过半 以旧换新显效

Group 1: Overall Consumption Trends - The consumption market in China has shown a "generally stable and structurally optimized" development trend this year, supported by policy and internal dynamics [1] - In July, the total retail sales of consumer goods reached 3.88 trillion yuan, a year-on-year increase of 3.7%, which is 1 percentage point higher than the same period last year [1] - From January to July, the total retail sales of consumer goods amounted to 28.42 trillion yuan, with a year-on-year growth of 4.8% [1] Group 2: Policy-Driven Consumption - Policy-driven consumption, particularly in home appliances, furniture, and communication equipment, has shown strong performance, with retail sales increasing by 28.7%, 20.6%, and 14.9% respectively in July [1][7] - The State Council's meeting on August 22 emphasized the effectiveness of large-scale equipment updates and the "old-for-new" consumption policy in stabilizing investment and expanding consumption [1][7] Group 3: New Energy Vehicles - The penetration rate of new energy vehicles reached 54% in July, with retail sales of new energy passenger vehicles growing by 12% [5][6] - The total retail sales of passenger vehicles from January to July reached 12.728 million units, a year-on-year increase of 10.1% [5] - The decline in oil and petroleum product consumption is closely related to the accelerated transformation of the energy structure and changes in transportation methods [5][6] Group 4: E-commerce and Digital Transformation - Online retail sales increased by 9.2% from January to July, with physical goods online retail growing by 6.3% [10] - The growth in e-commerce has effectively boosted consumption and promoted the digital transformation of industries [10] - The rural logistics system has improved significantly, with over 19.5 million rural online merchants by the end of July [10][11]