海底捞半年报显示外卖业务营收同比增长近60%

Core Viewpoint - Haidilao International Holding Ltd reported a decline in revenue and net profit for the first half of 2025, attributing the downturn to decreased table turnover rates and initial adjustments in product and service innovations [1] Financial Performance - In the first half of 2025, Haidilao achieved revenue of 20.703 billion yuan, a year-on-year decrease of 3.7% - The net profit for the same period was 1.755 billion yuan, down 13.7% compared to the previous year [1] - The overall table turnover rate for self-operated restaurants was 3.8 times per day, down from 4.2 times in the same period last year [1] Operational Strategy - As of June 30, 2025, Haidilao operated a total of 1,363 restaurants, including 1,322 self-operated and 41 franchised locations [1] - The company opened 25 self-operated restaurants and 3 franchised locations in the first half of 2025 while closing underperforming restaurants as part of its "Woodpecker Plan" [1] Market Trends - The competitive landscape in the hot pot market has intensified, leading to a decline in customer traffic and changes in consumer demand [1] - Despite the overall decline in performance, Haidilao's takeaway business saw strong growth, with revenue reaching 928 million yuan, a year-on-year increase of 59.6% [2] Multi-Brand Strategy - Haidilao has successfully implemented a multi-brand strategy, operating 14 restaurant brands with a total of 126 locations, including the newly opened "Yanjing Barbecue" which reached 70 locations [3] - Revenue from other restaurant brands, including "Yanjing Barbecue," amounted to 597 million yuan, reflecting a significant year-on-year growth of 227.0% [3] Future Outlook - The management plans to enhance dining experiences and service capabilities while exploring new business models, including satellite stores and strategic acquisitions of quality assets [3]