
Core Viewpoint - Haidilao International Holding Ltd reported a decline in revenue and net profit for the first half of 2025, attributing the downturn to decreased table turnover rates and initial adjustments in product and service innovation [1] Financial Performance - In the first half of 2025, Haidilao achieved revenue of 20.703 billion yuan, a year-on-year decrease of 3.7% - The net profit for the same period was 1.755 billion yuan, down 13.7% compared to the previous year [1] - The overall table turnover rate for self-operated restaurants was 3.8 times per day, down from 4.2 times in the same period last year [1] Store Operations - As of June 30, 2025, Haidilao operated a total of 1,363 restaurants, including 1,322 self-operated and 41 franchised locations [1] - During the first half of 2025, the company opened 25 self-operated restaurants and 3 franchised locations while closing underperforming restaurants as part of its "Woodpecker Plan" [1] Market Trends and Consumer Behavior - The increase in competition among hot pot brands has impacted Haidilao's market share, with consumers seeking healthier, more convenient, and personalized dining options [2] - Despite the overall decline in performance, Haidilao's takeout business showed strong growth, with revenue reaching 0.928 billion yuan, a year-on-year increase of 59.6% [2] Strategic Initiatives - Haidilao plans to integrate multi-brand and multi-category resources to create a super kitchen for takeout and explore new satellite store models to drive revenue and profit growth [2] - The company is also focusing on enhancing customer experience through improved service capabilities and digital operations [3] - Haidilao's multi-brand strategy has shown success, with "Other Restaurant Revenue" reaching 0.597 billion yuan, a significant year-on-year increase of 227.0% [3]