PDD(US:PDD) Zheng Quan Shi Bao·2025-08-25 18:12Core Insights - Pinduoduo's Q2 2025 revenue growth slowed to 7%, with total revenue reaching 1,039.848 billion yuan, while net profit decreased by 4% to 307.5 billion yuan, marking a consecutive decline over two quarters [2] - The company has launched a "trillion yuan support" strategy to enhance merchant benefits, which has impacted short-term performance but aims to create long-term growth opportunities within the industry ecosystem [2][3] - Pinduoduo's focus on high-quality development and consumer orientation is expected to drive long-term value, despite short-term fluctuations in performance [3] Revenue and Profit Performance - Total revenue for Q2 2025 was 1,039.848 billion yuan, reflecting a year-on-year increase of 7% [2] - Net profit for the same period was 307.5 billion yuan, showing a year-on-year decline of 4% [2] Strategic Initiatives - The "trillion yuan support" initiative includes various measures to reduce costs for merchants, such as waiving logistics fees in western regions, which has led to over 40% growth in order volume from these areas [3] - Pinduoduo's "Duoduo Good Specialty Products" initiative has resulted in a 47% increase in agricultural product sales, with specific categories like seasonal fruits and seafood seeing growth rates of 51% and 48%, respectively [3] Industry Positioning - The company is actively exploring new business models and upgrading industry supply chains through initiatives like the "New Quality Supply" program, which focuses on understanding merchant needs and leveraging digital technologies [4] - Pinduoduo aims to create a multi-win ecosystem for users, merchants, and the platform, promoting a more inclusive and open industry environment [5]