Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'

The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida.The colors, which the company said were inspired by the restaurant's eggs and biscuits, stayed close to the original.The new logo removes the image of the restaurant's "Uncle Herschel" character leaning against a barrel that was prominently featured in the original, leaving behind just the words "Cracker Barrel" against the outline of a yellow barrel. The phrase "old country store" has also been r ...