Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'

Core Viewpoint - Cracker Barrel has faced significant backlash over its new logo and rebranding efforts, which have been perceived as a departure from its traditional image and values [3][4]. Branding Changes - The new logo eliminates the "Uncle Herschel" character and the phrase "old country store," focusing solely on the words "Cracker Barrel" against a yellow barrel outline [2]. - The rebranding has been criticized on social media for being "generic," "soulless," and "bland," with some expressing concerns that it undermines the classic American feel associated with the brand [4]. Company Response - In response to the backlash, the company acknowledged the strong emotional connection people have with Cracker Barrel and expressed gratitude for the feedback [3]. - Cracker Barrel reassured customers that Uncle Herschel will still be featured in menus and signage, emphasizing that the core values and atmosphere of the restaurants remain unchanged [4][5]. Commitment to Values - The company reiterated its commitment to maintaining traditional elements such as rocking chairs, warm fires, and vintage Americana decor in its locations [5]. - Cracker Barrel stated its intention to continue learning from customer feedback and to uphold its promise of comfort, community, and country hospitality [6].