Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, according to a report.Cracker Barrel CEO Julie Felss Masino was forced to defend the headline-grabbing bungle at the 13D Monitor Active-Passive Investor Summit in New York on Tuesday as the company faces stepped-up heat from an activist investor.The embattled restaurant boss — who has faced accusations of having a ...

Cracker Barrel’s CEO explained a logo change, saying the company wanted drivers to see the chain’s name easily on highway billboards https://t.co/HKaqIF2nDh ...

Julie Felss Masino said the logo change was meant to help with the chain's visibility on highway billboards. ...

Accessibility StatementSkip Navigation Beloved dishes like Cinnamon Swirl French Toast, Country Fried Turkey and Turkey Sausage return to menus – alongside an all-new Breakfast Burger stacked with scratch-made breakfast favorites – all for a limited- time The Country Fried Turkey is back with its signature golden crunch and tender, juicy flavor that evokes the warmth of a family gathering. This holiday classic features hand-breaded turkey tenderloins fried to perfection, topped with creamy herbed pan gravy, ...

Core Viewpoint - Cracker Barrel Old Country Store is set to reward investors with a quarterly dividend of $0.25 per share despite facing significant challenges in 2025, including a controversial rebranding effort that negatively impacted its reputation and performance [1][2][4]. Dividend Information - The declared quarterly dividend of $0.25 per share remains unchanged from the previous quarter, resulting in a total of $250 for investors holding 1,000 shares, which translates to an annualized rate of $1 per share [2]. - Based on the closing price of $39.34 on October 10, the dividend yield is calculated at 2.54% [2]. - The company's payout ratio stands at 103.92%, indicating that it is distributing more in dividends than it earns, raising concerns about the sustainability of the dividend [2]. Company Challenges - Cracker Barrel is currently experiencing a turbulent period, marked by a significant controversy surrounding its rebranding efforts initiated in August 2025 [4]. - The introduction of a modernized logo, which removed the "Old Country Store" tagline and the traditional imagery, led to a backlash on social media, with critics accusing the company of abandoning its heritage [5]. - The backlash was exacerbated by public criticism from political figures, including President Donald Trump, who called for a return to the old logo [5]. - Following the negative response, Cracker Barrel quickly reinstated its original logo within a week, but the controversy had already impacted the brand's reputation and performance [6]. - Restaurant traffic declined by approximately 8% in the weeks after the rebranding, with some reports indicating year-over-year declines of up to 12% by late September [6]. - In light of these challenges, the company has lowered its full-year revenue outlook to between $3.35 billion and $3.45 billion, which is below analyst estimates [8].

Market Overview - Wall Street experienced a reversal of earlier gains due to President Trump's threat of "massive" new tariffs on Chinese imports, which led to a broad sell-off in technology and export-sensitive stocks [1] - Investors are reassessing rate expectations and geopolitical risks, contributing to increased volatility in bond and equity markets [2] Bullish Stocks - Applied Digital Corp. reported Q1 revenue of $64.22 million, an 84% increase year-over-year, surpassing the forecast of $49.99 million, despite an adjusted loss of $0.03 per share [4] - Take-Two Interactive Software Inc. is highlighted as the last remaining pure-play U.S. video game publisher, with expectations for a premium valuation due to the anticipated release of GTA 6 [5] - Cantor Fitzgerald analyst raised NVIDIA Corp.'s price target from $240 to $300, citing its leadership in AI infrastructure and expected dominance in the AI accelerator market [6] Bearish Stocks - Senseonics Holdings Inc. shares fell sharply after announcing preliminary Q3 revenue of about $8.1 million (up 91% year-over-year) and a 1-for-20 reverse stock split, which significantly impacted investor sentiment [7] - Levi Strauss & Co. reported Q3 EPS of $0.34 and revenue of $1.54 billion, both exceeding estimates, yet shares declined due to concerns over weaker growth in wholesale [8] - Cracker Barrel Old Country Store Inc. experienced a 10% year-over-year drop in store visits following a logo change, prompting plans to revert to the old logo to recover [9]

PepsiCo's Lay's has become the latest in a series of household names that are redesigning their brand with a more modern edge.  PepsiCo announced the "largest brand redesign in Lay’s nearly 100-year history" on Thursday on the heels of Domino's revealing plans for its own rebranding attempt. But Lay's isn't just updating the look of its products – it's also ensuring they are made with cleaner ingredients, aligning with the administration's health goals under its "Make America Healthy Again" initiative, as w ...

You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. As Cracker Barrel continues to deal with the backlash against its (now mostly walked-back) modern rebranding that rocked social media for weeks, new data has come to light. According to research obtained by the Wall Street Journal from PeakMetrics, 44.5% of X posts about Cracker Barrel on Aug. 20 (when the new logo began to go viral), were posted by “bots or likely bots,” rising to 49% at the peak of the controversy. Tha ...

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.CBRL is having a challenging session. Check the analyst take here.Logo Change Sends Visits Down Double DigitsCracker Barrel recently reported fourth-quarter financial results that saw revenue up 4.4% year-over-year, comparable restaurant sales up 5.8% ...

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base. Co-Founder Criticizes CEO's $700 Million Rebranding Plan Lowe, 93, who played a pivotal role in establishing the first Cracker Barrel store in 1969, voiced his concerns about the company’s current leadership. He accused Masino, who assumed the role of CEO in 2023, of implementing c ...