President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who was initially removed from the Cracker Barrel logo during the rebrand shaking hands and dancing to The Village People's "YMCA" in front of the restaurant chain's logo. The roughly 30-second video appeared to be generated using artificial intelligence (AI).The video posted by the president on Thursday wasn't th ...

Cracker Barrel's leadership received a failing grade in a proxy advisory firm's pay for performance metric last year before the company decided to move forward on an ill-fated rebranding effort. A report by proxy advisory firm Glass Lewis in Nov. 2024 ahead of a shareholder vote gave Cracker Barrel an "F" grade in the firm's proprietary metric for the company's 2024 fiscal year. The struggling restaurant chain also received "D" grades on Glass Lewis' pay for performance metric in both fiscal years 2022 and ...

Short sellers are facing big losses in 2025, down 138 billion dollar so far this year, according to S3 partners. But that hasn't stopped hedge funds from filing into bets against some of the market's biggest names, boosting short positions in the MAG 7 with Nvidia and Meta leading the pack. Joining us now to break things down is Ehore Dusenki, S3 partners head of predictive analytics.Ehore, it's great to see you. And look, the numbers don't lie, right. Hedge funds racking up big losses, shorting some of the ...

Company Performance & Strategy - Cracker Barrel has faced controversy from both sides of the political spectrum, but management's initiatives are showing positive results [1][2][3] - Same-store sales and traffic had been declining, but remodels and other changes are reversing this trend [4] - Dinner business has improved for five consecutive quarters, indicating success in attracting younger consumers [5] - Management is refreshing stores and updating furniture to boost results [6] Pricing & Cost Management - Cracker Barrel has some exposure to tariffs due to its retail store, with approximately 20% of retail items sourced from China; efforts are underway to diversify sourcing [7] - Cracker Barrel's pricing is significantly lower (30-40% cheaper) than casual dining competitors, allowing for strategic pricing initiatives [8] - The company is strategically raising prices by 5% at locations that can support it based on demographics [9]

Core Viewpoint - Cracker Barrel's shares increased by 7% after the company decided to revert its controversial logo redesign, but customer dissatisfaction remains directed at CEO Julie Felss Masino, with calls for her resignation continuing [1][2][5]. Company Response - Cracker Barrel announced the discontinuation of the new logo, stating, "We said we would listen, and we have. Our new logo is going away and our 'old timer' will remain" [3]. - The company expressed gratitude to customers for their feedback, acknowledging the importance of their voices [2]. Customer Sentiment - Customers have expressed strong discontent, with nearly 60,000 users on X supporting a post demanding the CEO's firing [6]. - Social media backlash included posts criticizing the new logo as a departure from the beloved American aesthetic, with calls for Masino to resign [2][6]. Market Impact - The logo change led to a significant loss in market value, with Cracker Barrel shedding $100 million last week due to customer backlash [3]. Investor Reaction - Sardar Biglari, a prominent investor, warned the company about the potential backlash from the rebranding, which was dismissed by Masino and her board [6]. - Biglari publicly mocked Cracker Barrel's decision, indicating a lack of confidence in the company's leadership [7]. Leadership Perspective - CEO Masino previously stated that the company needed to modernize to remain relevant, acknowledging that Cracker Barrel was "just not as relevant" as it used to be [10].

Stock Performance - Cracker Barrel Old Country Store shares jumped in premarket trading [1] Company Actions - The restaurant chain reversed a controversial change in its logo [1]

Core Viewpoint - Cracker Barrel Old Country Store decided to revert to its original logo following significant backlash from customers and public figures, including President Donald Trump, leading to a 3% increase in its stock price [1][2][3]. Group 1: Company Response - The company announced it would listen to customer feedback and discontinue the new logo, stating, "Our new logo is going away and our 'Old Timer' will remain" [2]. - Following the announcement, Cracker Barrel shares experienced a notable increase, recovering close to the original losses incurred when the new logo was first introduced [2]. Group 2: Impact of Public Figures - President Trump publicly criticized the rebranding, urging the company to revert to the old logo based on customer response, which he described as the "ultimate Poll" [3]. - After Trump's comments, Cracker Barrel shares rose over 6% at the close of trading on Tuesday [3]. - Trump later congratulated the company for its decision to revert to the original logo, expressing appreciation from fans and wishing the company success [4].

Welcome back. Cracker Barrel pulling a 180. The company says it will revert to its old branding after online anger erupted over a slimmed down logo.Cracker Barrel revealed its new logo little more than a week ago. It removed the depiction of an old man and a barrel and dropped the phrase Old Country Store. Shares of the company's stock fell 7% last Thursday as social media commenters described the new logo as generic.Some conservatives also said it took away from the classic American feel of the brand. You ...

Late tonight, Cracker Barrel saying they are scrapping their new logo in favor of their old one. It comes after they received criticism over that logo announcement last week. In a statement to NBC, the company said, quote, "Our new logo is going away and our old-timers will remain." The company's stock shot up in after hours trading. ...

JUST IN: Cracker Barrel $CBRL officially drops plans for new logo following backlash. https://t.co/labUqPc2Ty ...