Workflow
逛实体店挑生鲜、买潮玩、选儿童用品—— 把精彩装进购物袋(大数据观察·实体店里探消费)
Ren Min Ri Bao·2025-08-25 21:51

Group 1: Fresh Produce Supermarkets - The trend of visiting fresh produce supermarkets, particularly for seafood, is gaining popularity among young consumers as a way to relax and unwind after work [2][4] - The average daily foot traffic in a specific supermarket exceeds 1,000, with young people making up 80% of the customers, and seafood accounts for 30% of daily sales [2] - The supermarket adapts its seafood offerings based on seasonal changes and promotional discounts to attract more customers [4] Group 2: Trendy Toy Stores - The phrase "Have you eaten goods today?" reflects the current trend among Generation Z, where purchasing trendy toys has become a popular social activity [5][6] - A recent pop-up store in Beijing attracted over 10,000 young shoppers, indicating a strong demand for limited edition toys [5] - The concept of trendy toys serves as a "social currency" for young consumers, allowing them to connect with like-minded individuals [6] Group 3: Baby and Maternity Stores - Baby and maternity stores continue to be a vital channel for purchasing baby formula, driven by the convenience and professional services they offer [8] - A specific store reported a customer spending over 18,000 yuan in a year, highlighting the loyalty of parents to physical stores for baby products [7] - The store enhances customer experience by providing professional services such as infant massage, which attracts repeat visits from parents [8]