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七夕临近金饰热销,“保值”成消费者首要考量
Sou Hu Cai Jing·2025-08-25 22:57

Group 1: Market Trends - The upcoming Qixi Festival has prompted various stores to launch promotional activities, which, combined with a slight drop in gold prices, has stimulated the gold consumption market [1] - In Beijing, the price of gold jewelry is currently at 988 yuan per gram, with stable prices and promotional discounts attracting many customers [3] - The sales of gold jewelry are robust, with long queues observed at stores like Lao Pu Gold, indicating a strong consumer interest despite adverse weather conditions [3] Group 2: Consumer Behavior - Consumers frequently mention "preservation of value" when discussing gold purchases, indicating a strong belief in gold as a stable investment [4] - A consumer noted that the price of a gold bracelet purchased earlier this year has increased from approximately 800 yuan per gram to over 1000 yuan, reflecting rising gold prices [4] Group 3: Gold Price Dynamics - Recent data shows that the London gold spot price reached a record high of 3500 USD per ounce in April, followed by fluctuations, with prices ranging between 3281 USD and 3410 USD per ounce in August [4] - Analysts predict that short-term gold prices will be influenced by adjustments in Federal Reserve policies, with a higher probability of upward fluctuations [5] - In the medium to long term, factors such as global liquidity, geopolitical risks, and increased central bank gold purchases are expected to support a continued upward trend in gold prices [5]